Operation Growler

Jaguar is erasing its legacy

We are patrons of the brand who refuse to watch its soul be replaced by a sterile, generic rebrand.

We have prepared a formal Manifesto that articulates how this new direction constitutes a failure on social, economic, and cultural grounds.

We are gathering signatures from fans and owners.

Our Demand

Ditch the "Double J" and Restore the Growler.

In December, we are mailing the Manifesto and the full list of names directly to Jaguar HQ in Coventry.